Cukaj Will Lead Ad Sales for FOX Entertainment
New York, NY – October 08, 2024 – Veteran advertising executive Katrina Cukaj has joined Fox Corporation (Nasdaq: FOXA, FOX) as Executive Vice President, Advertising Sales and Portfolio Marketing reporting to FOX Advertising Sales, Marketing and Brand Partnerships President Jeff Collins.
In this role, Cukaj will oversee the go-to-market ad sales strategy for FOX Entertainment’s leading linear and digital portfolio, as well as advanced advertising products, portfolio marketing and brand partnerships, agency relationships and Upfront negotiations.
In making the announcement, Collins said: “I am thrilled to welcome Katrina to the FOX Ad Sales team. She is an outstanding leader who has a well-earned reputation as an innovator as well as a dedicated and trusted partner to agencies and clients alike. I look forward to the positive impact she will have on our business and our team.”
“I am so pleased to join Jeff and his team and help build on their incredible momentum and looking forward to partnering with our advertisers to find impactful ways to connect their brands to FOX Entertainment’s world-class content and engaged fans,” said Cukaj.
Prior to joining FOX, Cukaj held several senior advertising roles at Warner Media, most recently serving as Executive Vice President Sales & Client Relationships. In that capacity she led a large team of sales, marketing, strategic planning, research, and creative executives who service Warner Media’s biggest advertisers and holding companies.
Additionally, she oversaw Television, Digital, Streaming, Direct Response, Advanced Advertising, and Brand Funded revenue streams and was responsible for leading cross platform, brand-centric sales strategies.
Prior to that she served as Executive Vice President Marketing, Strategy & Network Partnerships/Brand Innovation where she led the Network Partnerships team directly involved with the editorial and business strategies for the news, entertainment, kids & family and young adult divisions as it pertains to program development, digital growth strategies, new business ventures, network and brand strategy.
Other roles at Warner Media included serving as Executive Vice President Strategy, Pricing & Planning.
Earlier in her career, Cukaj worked for Turner Broadcasting as Executive Vice President, CNN.
She earned a Bachelor of Art degree in Communications from Fordham University and has had professional affiliations with Upwardly Global, She Runs It, WICT, NAMIC, and AAF.
Cukaj will begin her new role on October 29, 2024.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
About FOX Entertainment:
With a legacy spanning nearly 40 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party platforms worldwide. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 and today includes three key business segments: FOX Television Network, FOX Entertainment Studios and worldwide content sales and licensing unit FOX Entertainment Global.
While maintaining its leadership in linear television with an exceptional slate of original series – including Rescue: HI-Surf, Doc, 9-1-1: Lone Star, The Masked Singer, The Floor, The Simpsons, Animal Control, Murder in a Small Town, The Cleaning Lady, Hell’s Kitchen and LEGO Masters – FOX Entertainment is growing its portfolio of studio engines, business operations and library of owned original content.
To date, the FOX Entertainment Studios division includes the in-house unscripted studio FOX Alternative Entertainment with hits The Masked Singer, I Can See Your Voice and Name That Tune, and its scripted content studio featuring comedies Animal Control and Going Dutch and signature drama series The Way Home and Chicken Sisters. The unit also oversees the award-winning animation studio Bento Box Entertainment with animated comedies including Bob’s Burgers, Krapopolis, Grimsburg, Hazbin Hotel and Universal Basic Guys; entertainment platform TMZ with its tentpole primetime series TMZ Investigates; its new independent film label Tideline Entertainment with inaugural releases including First Time Female Director, Ponyboi and Beacon; and the culinary and lifestyle content venture Studio Ramsay Global in partnership with iconic chef Gordon Ramsay, featuring new food-themed original series such as Next Level Chef, Gordon Ramsay’s Food Stars and Idiot Sandwich, as well as the new next-gen global food brand and entertainment platform Bite.
As a global content creator and production partner, FOX Entertainment Studios collaborates with studios and platforms worldwide, including Disney/Hulu, Warner Bros. Discovery, Sony Pictures Television, Prime Video, Netflix, Apple+, Hallmark, TelevisaUnivision, UK’s Channel 4, France’s TF1, German’s ProSieben, Canadian Broadcasting Corporation, Australia’s Foxtel and FOX-owned streamer Tubi.
Press Contact:
Kathy Kelly-Brown
FOX Ad Sales Communications
917-836-9375
kathy.kelly-brown@fox.com