Jeff Collins serves as President of Advertising Sales, Marketing and Brand Partnerships for Fox Corporation. In this role, he oversees Ad Sales efforts across the company’s Portfolio of brands and platforms, which includes FOX Entertainment, FOX Digital, FOX Sports, FS1, FS2, FOX Deportes, FOX Sports Digital, FOX News Media (consisting of FOX News Channel, FOX Business Network, FOX News Digital, FOX News Audio, FOX News Books and streaming services FOX Nation, FOX News International and FOX Weather), Tubi and TMZ.
Before assuming his current role, Collins served as Executive Vice President of Advertising Sales for FOX News Media since May 2019, overseeing Advertising Sales for all of FOX News Media. During his tenure, he expanded network partnerships as well as created customized opportunities for news, lifestyle and entertainment brands, driving revenue growth across all platforms.
Prior to joining FOX, he was Chief Revenue Officer for Viant Technology, overseeing all revenue for the company and its subsidiaries, including Specific Media, Vindico, Myspace and Xumo. In this capacity, Collins drove the company’s ad tech expansion, including overseeing the 2017 acquisition of mobile ad company Adelphic, and ushered in a massive digital innovation across demand side platforms (DSPs). Additionally, in 2016, Collins helped manage the integration of Viant into the Time Inc. business following their acquisition of the company.
As part of Viant’s senior leadership team, Collins managed a global sales team of 120 across 12 domestic and international offices. He oversaw all business and sales efforts throughout the organization, including managing an operating budget in excess of $40 million. After joining Viant in 2014, Collins was responsible for developing key digital marketing and emerging media strategies, which resulted in the company repeatedly exceeding revenue targets.
Previously, Collins spent 18 years with Turner Broadcasting, where he held sales and leadership positions across many of the Time Warner brands. As Senior Vice President of Sales and Marketing, he oversaw all east coast sales representing 70 percent of the revenue across the CNN properties, including CNN, HLN, CNN Airport and CNN Digital. Throughout his tenure, Collins drove sales and marketing innovation across all of CNN’s core brands, resulting in key partnerships, sponsorships and promotions. Under his guidance, the networks repeatedly exceeded sales expectations while managing a budget of more than $15 million. Additionally, he created and oversaw the strategic positioning of CNN and HLN during the Upfront season and throughout the scatter market and managed the stewardship of senior-level client and agency relationships.
A graduate of the University of Delaware with a degree in political science and minor in economics, Collins began his career with CNN as a sales assistant in 1996.